Martha Takes On Her Hottest Role Yet—See Her Photos From Inside the Kohler Cast Iron Foundry

From business mogul to Olympic correspondent, Martha continues to take on new roles. And her latest might be her hottest one yet.

In Kohler's newest campaign, Martha visits the rarely seen corridors of the historic Kohler Foundry in Kohler, Wisconsin, offering a peek into the company's cast-iron manufacturing process.

Last year, Kohler Co. named Martha its Cast Iron Ambassador—a position fitting for Martha, who has shared her love of cast iron over the years, especially when it comes to cooking.

"Enameled cast iron is a material I use every day throughout my home. It speaks to heritage, function, and enduring beauty," Martha said in a press release. "It is with great pleasure that I continue my work as Kohler’s Cast Iron Ambassador with this new campaign, which captures the drama and flourish inherent in this masterful process.”"

Shot by photographer and Martha's good friend Douglas Friedman, the video shows our founder outfitted in a pair of leather gloves, a face shield, work boots, and brown coveralls as she strolls through the facility, past cast iron molds and flowing molten iron.

Martha posted the video to Instagram. In the caption, she shared more about her experience: "Inside the cast iron foundry in Kohler, Wisconsin, I stood next to the 2700-degree molten cast iron caldron and talked with the artisans handcrafting these timeless products. I have a deeper understanding of this storied brand and the meticulous process of creating sinks and baths that last for decades."

Kohler and its cast-iron legacy date back to 1883, when founder John Michael Kohler transformed a cast-iron horse trough into an enameled bath. Martha pays homage to this history in an earlier campaign photo, where she posed with her Friesian horses at her Bedford farm.

Known for its beautifully crafted baths, shower bases, and bathroom and kitchen sinks, Kohler has released more than 100 original colors over the years; a color-coordinated bathroom from the brand was even exhibited at the Metropolitan Museum of Art in 1929. In one of the campaign photos, Martha poses with an assortment of the company's products in black, Aspen green, thunder-gray, truffle, and white.