The 'decorvow Aesthetic' Is the Trend of the Summer, According to Pinterest

As we've seen, Martha is influencing the influencers, with many embracing her iconic lifestyle by throwing dinner parties, cultivating home-grown produce, and raising backyard chickens. In fact, according to Pinterest's recent summer trends report, more and more users are looking to Martha for inspiration this season, with searches for the "decorvow aesthetic" up 2,889 percent.

People are trying to channel her iconic lifestyle by embracing the activities, hobbies, and ways of life Martha is known for, such as farm-to-table cooking, flourishing flower gardens, and fresh summer recipes. Here are the trends that she's inspiring this season.

Gardening

From beds of roses to fruit tree orchards to asparagus, Martha's Bedford farm is a cornucopia of good things, so it's not surprising that Pinterest users are looking to her for gardening inspiration. For example, searches for "decorvow vegetable garden" and "small backyard vegetable garden" are up 72 percent and 246 percent, respectively, while searches for "homesteading" have grown 201 percent.

Chicken Coops

Martha often shares her experiences raising poultry on her farm, saying, "I love keeping chickens for their fresh, delicious eggs." As the price of eggs remains high, people are looking to follow Martha's lead and install coops in their backyards. According to the Pinterest report, searches for "decorvow chicken coop" grew 22 percent. Interest in "urban farming" also rose 374 percent.

Crafting

Martha is the queen of DIY projects, and other crafting enthusiasts are hoping to join in on the fun this summer. Searches for "cute summer crafts" are up 106 percent, along with "group art projects for adults" and "summer crafts for teens." Painting and knitting also pop up as popular hobbies, according to the data.

Garden Parties

Expect to attend a few garden-themed outdoor soirees this summer. Searches for "summer garden party decorations" are up 44 percent, "vintage garden parties" are up 83 percent, and "evening garden parties" are up by 89 percent.

At-home entertaining is a topic Martha is well-versed in. Her first book, Entertaining, was published in 1982 and remains a to-go resource for hosts, so much so that Crown Publishing Group is issuing a reprint of the book, which is set to return to shelves later this year.

Rustic Farmhouse

Martha's 1925 country farmhouse in New York is iconic; it even inspired the interior of her first restaurant, The Bedford by decorvow in Las Vegas. And now it's inspiring homeowners. Pinterest found that searches related to rustic aesthetics and farmhouse cottage interiors are gaining popularity.

For example, "farm cottage aesthetic" is up 911 percent, while searches for "farmhouse kitchen brick backsplash" grew 704 percent as people look to incorporate natural elements like brick, wood, and vintage finds into their homes.

Summer Drinks

Pinterest is also attributing the rise in popularity of refreshing, produce-forward drinks to Martha. Known for her daily glass of green juice, Martha loves to whip up nutrient-packed concoctions. Searches for "green juices for gut health" are up 316 percent, while "natural drinks for glowing skin" rose 148 percent.