Graham & Brown Just Announced Its 2026 Color of the Year—and It’s Pure Elegance

Deep burgundy shades have always been a timeless and versatile choice for designers, adding bold elegance to any space. As design trends move toward creating spaces that suit both casual and formal styles, designers are choosing versatile colors that can be paired with other earthy, neutral shades through furniture and décor. Graham & Brown has created exactly that with their 2026 Color of the Year—Divine Damson.

When selecting its 2026 color, the brand sought a timeless and versatile shade that could suit a variety of design styles and environments, which Divine Damson achieves with its deep, elegant hue.

"Divine Damson brings a dramatic flair to any space, its subtle violet undertone adding a touch of refined elegance," Paula Taylor, stylist and trend specialist at Graham & Brown, said in a press release. "The dark cherry red color feels bold and polished, making a strong visual statement."

Divine Damson is meant to complement the rich and whimsical designs of Graham & Brown's 2026 Design of the Year—Eternal Weave. The detailed wallpaper is influenced by nature and mythology, featuring artwork of tropical flowers, plants, birds, and reptiles in jewel-toned colors.

"The Designs of the Year draw inspiration from the makers who came before, reflecting a timeless human desire to explore texture, colour, and narrative," said Taylor. "These designs not only preserve artistic skills and inspire innovation but also embody cultural continuity. In many traditions, they are cherished as sacred heirlooms, offering a tangible link to the divine."

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To curate the color and design of the year for 2026, Graham & Brown has worked to ensure that of-the-moment trends are reflected to create a timeless feel with this pairing. "The team drew inspiration from the growing presence of red tones we’re seeing throughout both the interiors and fashion worlds," said Iona Graham, brand and marketing controller at Graham & Brown. "The vision was to craft a bold and distinctive colour that feels completely of the moment, yet timeless enough to make a statement in any home and we think that Divine Damson achieves this balance perfectly!"

While Graham & Brown has established Divine Damson as its go-to color for 2026, the shade is versatile and timeless and can be used in your home for years to come. No matter where you decide to incorporate this shade into your space, Divine Damson will make your home feel luxurious.