Pinterest Reveals These Will Be the Most Popular Halloween Trends This Year Some are giving us serious Martha vibes. Close Credit: Andrew Eccles Halloween 2025 is shaping up to be anything but predictable. According to Pinterest’s just-released trend report, searches for “uncommon Halloween costumes” are up an impressive 171 percent, signaling that this year’s celebrations will be less about the classic witch or vampire and more about creativity and self-expressive style. And while some of these ideas are delightfully out-of-the-box, they also nod to a familiar aesthetic—one we might even call Martha-coded. If "Martha Girl Summer" was all about blueberry muffins and fresh garden mushrooms, this Halloween season is extending the spirit into delicious costume ideas and elevated seasonal entertaining. Here’s a closer look at some of Pinterest’s biggest Halloween trends this year; a curated collection that can double (toil and trouble) as subtle nods to our own Queen of Halloween. Expert Tips to Turn Thrift Store Finds into Unforgettable Halloween Costumes 01 of 04 Garden-Variety Critters Credit: decorvow Forget the black cats—this year's Halloween stars are the same critters you might spot flitting (or creeping) through a Martha-worthy garden: Ladybug costumes (+1,069%) and bumblebee looks (+754%) are exploding in popularity, while more darkly ethereal choices like luna moth ensembles (+124%) and even spider-inspired makeup (+98%) are weaving their way into the trend report. For inspiration, revisit some of Martha’s iconic Halloween covers and costumes: her 2011 turn as "the Motha," complete with chiffon wings and butterfly lashes, or her 2000 Black Widow moment. Elevate your insect-inspired costume with iridescent finishes, bold fabric choices, and costume lashes worthy of a greenhouse's spotlight. 02 of 04 Spooky-Sweet Antiques Credit: Adrienne Bresnahan / Getty Images Forget sweet porcelain collectibles; this season’s "dollcore" trend has a chilling edge. Pinterest users are loving marionette-inspired looks (+275%) and dollcore makeup (+120%), with voodoo doll costumes also rising. It’s a trend that works beautifully for anyone who loves a dramatic makeup moment—painted lashes, rouged cheeks, and exaggerated lips—but antiquers and thrift-store shoppers might also be tempted by this costume idea. It's also perfect for interpreting through halloween décor thrift store finds. 03 of 04 Whimsigoth Credit: Craig Cutler Halloween isn’t just for trick-or-treaters—grown-up gatherings are getting more refined and more decadent. Searches for goth theme parties (+108%), gothic cupcakes (+73%), and gothic masquerades (+65%) show that this year’s hosts are leaning into moody, romantic, whimsigoth vibes. Think dramatic black-and-gold place settings, candelabras dripping with wax, or a gothic tea party (+109%) that skews both elegant and eerie. Pour steaming cups of spiced tea, serve ruby-hued macarons, and encourage guests to arrive in lacy veils or Venetian masks. And remember what we said about Martha being the queen of Halloween? Take inspiration from her 2007 turn as a "Glampire." Fasten a cape to a black dress, and add elbow-length gloves, a Morticia-style wig, and dramatic makeup. Get the Glampire Costume How-To 04 of 04 Gourmet-Inspired Getups Credit: Senko Nelly / Getty Halloween is going culinary, with food-themed costumes proving to be a bakery-fresh hit. Blueberry muffin (+142%) and lemon meringue (+274%) looks are on the rise, alongside kitschy mushroom cosplay (+84%) ensembles. Chef costumes (+79%) are also trending, giving seasoned hosts a perfectly punny option. This one feels especially Martha-coded—so why not go all out and just take a turn as Martha herself? (Don't forget her signature sunhat and cookbooks!) Explore more: Holiday Planning & Ideas Halloween